AirAsia Group, a leading travel and low cost airline company and Universal Music Group (UMG), the world leader in music-based entertainment today announced the launch of RedRecords, the new music label focused on developing and breaking new Asian artists, taking ‘A-pop’ globally to new audiences.
In hope to expand A pop’s reach beyond national borders, RedRecords will focus on discovering and developing talent from Southeast Asia and throughout the wider continent. The records label will be based in Kuala Lumpur and Los Angeles and lead by Hassan Choudhury, Head of Music for AirAsia Group, who will take on the role of CEO of RedRecords.
“We are focused on transforming the airline into a global digital travel and lifestyle leader. Now we are also heading back to our musical roots to revolutionise the future of Asian pop culture and give it the world wide stage it deserves in conjunction with Universal Music to launch RedRecords.”
-Sir Tony Fernandes-
As part of the partnership, RedRecords also welcome Thai pop artist and influencer Jannine Weigel as marquee first signing. Weigel has released several singles and EPs and amassed a huge following on social media, with more than 600 million views and 3.3 million followers on YouTube, in addition to 3.2 million followers on Facebook, 1.5 million on Instagram and more than 500,000 on TikTok..
“I’m so proud to be the first artist to sign to RedRecords and to have the support of this amazing team helping to take my career to even greater heights. My fans are going to love all the incredible experiences that we have in store for them. I cannot wait for you to hear my new music.”
Earlier this year, UMG announced a strategic expansion of operations within the region with the launch of a new regional headquarters in Singapore, extending its focus and commitment to local language and domestic repertoire to provide music fans with the best music experience throughout the region.