Celebrating its three-year anniversary, Malaysia’s innovative home shopping network, CJ WOW SHOP, sets its sights for greater growth in 2019 as it establishes itself as the nation’s leading customer-oriented media commerce platform.
Following the network’s three-year milestone, CJ WOW SHOP aims to break the RM300 million annual sales mark in 2019.
This positive outlook is built on the platform’s phenomenal performance in the preceding year, surpassing the RM200 million targeted revenue by end 2018.
Mr. Kim Yang Hyun, CEO of MP CJ ENM Sdn Bhd, said,
“Our continued success in the past three years signifies Malaysians’ increasing acceptance towards home-shopping.
“This achievement places CJ WOW SHOP in a stronger position to deliver our commitment of providing a truly unique ‘shoppertainment’ experience to customers – one that is not just entertaining, but informative, reliable, and trusted as well.
“We will continue to enrich their lives as we strive to enable greater access to high quality products and services at their own comfort, whether it is at home or anytime, anywhere.”
Since its launch in 2016, CJ WOW SHOP has continuously improved its customer experience and broadened its merchant base which are largely home-grown.
Providing shoppers with more choices, it expanded its offerings from 27 when it was launched, to more than 1,000 items today, ranging from household products, electrical items, gadgets, beauty, fashion and many more.
In its third year of operations, the home shopping network had recently increased its offerings for Chinese fans with more Mandarin slots on ntv7, bringing them closer to innovative lifestyle and home products.
Simultaneously, CJ WOW SHOP continued to strengthen its offerings for the Malay consumer segment via programmes on TV9.
These efforts further solidify the positions of TV9 and ntv7 as the must visit channels for quality Malay and Mandarin home shopping content respectively.
With innovation as a key focus in delivering the perfect home shopping experience, the platform had unveiled a variety of ground-breaking show formats over the years to keep its programmes fresh for fans’ enjoyment.
Most recently, CJ WOW SHOP introduced ‘WOW Cantik’, a brand new signature show centred around fashion and beauty that boldly integrates live social streaming into the programme.
Featuring real-time interactions with audience at home and in the studio, ‘WOW Cantik’ will be hosted by award-winning celebrity Yana Samsudin and will be aired on TV9, every Friday at 10am.
Rewarding customers with ‘3 Tahun Makin WOW’
Recognising customers immense contribution to its success, the home shopping network announced its ‘3 Tahun Makin WOW’ campaign, featuring a series of promotions across CJ WOW SHOP channels including TV, online and mobile platforms.
Dubbed as the largest home shopping carnival in Malaysia, the 3-week long campaign will kick-off with a 23-hour live show relay on 30 and 31 March across ntv7, 8tv and TV9 featuring a line-up of Malaysians’ beloved show hosts including Zaim Helmi, Lily Liyana, Diana Rusdi, Jimmy Shanley, Baki Zainal, Pauline Tan, Gary Yap, and many more.
In separate engagement, these beloved CJ WOW SHOP hosts will also set to wow customers with a music video featuring a special song produced by local favourite music group Back2Basixx.
Mr. Kim added,
“The rewards we offer throughout the campaign are designed to honour our customers, both new and old. They are the reason we keep pushing our limits, inspiring us to ramp up our focus on serving the needs of more Malaysians.”
From March 30 till April 21, 2019, customers can gain more value and greater savings by grabbing to these exclusive promotions.
30 – 31 Mar 2019
1 – 21 Apr 2019