Filem By: tex_admin August 29, 2018 @ 3:19pm

tonton is Officially FREE for Everyone!

Media Prima Television Networks (“MPTN”) announced today that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments.

This follows Media Prima’s announcement to consolidate all online video content using YouTube’s Player for Publishers service. In lieu of this, tonton’s annual subscription video-on-demand (“VOD”) model will cease beginning 31 August 2018. All users subscribed to tonton VIP (tonton’s paid subscription package) in 2018 will be refunded on a pro-rated basis within 90 days.

This will enable tonton to reach a wider audience and reduce costs by embedding the YouTube and Daily Motion video players on its web and mobile platforms while giving users an enhanced viewing experience across all devices. It will also allow tonton to generate sustainable revenue through programmatic advertising which is seen by many industry analysts as the most effective tool for advertisers to capitalise on the right audiences for their campaigns.

Johan Ishak, Chief Executive Officer of MPTN, said: “After a careful study, we decided that the democratisation of tonton’s content across multiple platforms is the best strategy to unlock our full potential. It’s a win-win situation for all – it will allow Media Prima to reach a wider audience while users, many of whom are already familiar with Youtube and Daily Motion, will get the opportunity to binge watch their favourite shows.”

Johan added that under the partnership with YouTube, MPTN will achieve better monetisation through advertising. The move will also allow advertisers to capitalise on the popularity of tonton’s content to target the right audiences while ensuring brand safety throughout the campaign.

Introduced in 2010, tonton is Malaysia’s first VOD streaming service offering the best in Asian and international dramas, variety shows, films, telemovies, entertainment programmes, live events and live television. The platform’s popularity grew to over 8.4 million registered users with a growth rate of 20,000 users weekly.

“tonton will remain a key component of MPTN’s digital transformation strategies as demand for digital content increases every month. The platform will continue to offer original content, live shows, and other top quality entertainment exclusivity for our viewers. tonton will also continue to organise ground activation events, such as the upcoming ‘A movie date with Henry Golding’ on 29 August as part of our commitment to engage with tonton fans,” concluded Johan. 

tonton xtra and Primeworks Studios will host ‘A Movie Date with Henry Golding’ on 29 August to celebrate the British-Malaysian actor’s recent debut in Hollywood with the film Crazy Rich Asians. The actor first launched his entertainment career as a host on Media Prima’s 8TV channel.

Don’t forget to check out tonton today!

| Live TV

| ARTIKEL Xtra

Filem Thu, 27 Sep 2018

盛天俊撇清关系「与陈俐杏相处似姐弟」

八度空间2019爱情励志喜剧《开餐吧!吃货小妹》正式开机拍摄;盛天俊与陈俐杏撇清关系,直呼两人相处像姐弟!

Filem Wed, 22 Aug 2018

Love X Stereo is the Latest Korean Band You Need to Know

They’re a duo and perform some really awesome tracks. Catch them live in Kuala Lumpur!

Filem Fri, 10 Jan 2020

林德荣抛开阿炳化身为「肥版Rocky」肉战吕锐

林德荣抛开阿炳化身为肥版Rocky,肉战吕锐,非一般的贺岁电影!《作战啦!茶室总动员》大年初六全国上映。

Filem Thu, 2 May 2019

李欣怡和庄群施玩起游戏非一般凶狠!没事不要惹女人

《Durian Kaya Teh Tarik》首女女嘉宾!李欣怡和庄群施玩起游戏非一般凶狠~

Filem Tue, 6 Feb 2018

第五届「吉隆坡电视剧节」招募最Drama的你

来到第五届吉隆坡电视剧节(DFKL)将以#MasaUntukDrama为全新主题,找来了八度空间“星10大”Pauline陈俐杏及Syzuwan Hassan担任DFKL大使,并邀请到《2014金视奖》最佳导演郭福华作主讲人,势必掀起本地制作热潮!

Filem Mon, 29 Jul 2019

《学霸》8强决赛争霸战!哪一所参赛队伍能夺下冠军头衔?

《学霸》8强决赛争霸战!到底哪一所参赛队伍能夺下「学霸」冠军头衔?

Filem Fri, 6 Sep 2019

学员突发忘词危机「最强战队」最终花落谁家?

2019《中国好声音》迎来导师对决终极冲刺!学员突发忘词危机,「最强战队」最终花落谁家?

Filem Thu, 9 May 2019

E! News Reveals The 4 Simple Steps to Mira Filzah’s Gorgeous Skin

It’s much simpler than the Korean 10-Steps, and they aren’t that complicated to do either.

Filem Sat, 14 Dec 2019

| Live TV