In fact, MAP OF THE SOUL : PERSONA’s debut sets a new record as the most-streamed K-Pop album on Spotify in a single day, breaking a record they previously set themselves in 2018 when they released Love Yourself 結 Answer.
It is also the very first K-Pop album to have all tracks debut on the Global Top 50 chart.
Boy With Luv (Ft. Halsey) and various tracks on the album spearheaded an All-Kill on Spotify Top 50 charts around the world, hitting #1 in 25 markets including Malaysia and making it within the top 10 across 71 markets.
This marks a K-Pop domination of close to 90% of Spotify Top 50 charts in the world!
The K-Pop super group is no stranger to breaking records. They became the very first K-Pop and Asian artists to surpass 5 billion streams on Spotify last week.
Chee Meng Tan, Spotify Asia’s Head of Artist & Label Marketing said,
“These are defining times for K-Pop, seeing a genre from Asia take over audiences all over the world in this way is unprecedented.
“The growing international recognition speaks volumes of K-Pop’s creativity and ability to transcend cultural and geographical boundaries.”
Chee Meng Tan also said that music does not just emotionally connect fans to their favourite artisits, but music also unite fans all over the world.
Spotify are thrilled to be enabling and growing the connection in every way possible.
If you haven’t already heard, ARMY and K-Pop fans can check out music the BTS boys absolutely adore in their takeover of Spotify’s Teen Party playlist from now till Friday morning.
To you absolute fans of K-Pop out there, be sure to follow @SpotifyDaebak, Spotify’s dedicated K-Pop channel on Twitter, for more exciting BTS treats to come.
You can also tweet using the hashtag #SpotifyxBTS to reveal a custom finger heart emoji from Spotify!
Written by Fatin Zafirah