LIFESTYLE By: tex_admin January 4, 2019 @ 6:00pm

Be a PUMA Cali Girl Like Hyolyn and Stand a Chance to Win a Giveaway Worth USD46,000

PUMA Southeast Asia rolls out its anchor campaign of the year – the PUMA #CaliTravelog – featuring PUMA Cali sneakers and K-Pop star Hyolyn in the campaign.

Set to be one of the biggest regional campaigns that spreads across in-store, out-of-home as well as online platforms in Singapore, Malaysia and Indonesia, the PUMA #CaliTravelog campaign will be held over 6 months from January 2019.

Inspired by the west coast sunny vibes in California, the main theme of the #CaliTravelog campaign epitomizes the spirit of a PUMA Cali girl – one that seeks out adventure, fun, personable yet confident.

Once a court staple, the popular OG California sneaker is now launched in revamped versions of a versatile chunky rubber sole and subtle metallic details with an understated neutral colourway, making this into a dreamy street style mainstay.

The Cali Dream Trip in PUMA #CaliTravelog Campaign

For the first time, fans of PUMA Cali will win the opportunity to bring to life the spirit of a PUMA Cali girl. From holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience.

Worth USD$4000, fans may participate in the giveaway simply by getting the “Cali Dream Trip Ticket” with every purchase of the PUMA Cali sneakers.

The Cali Dream Trip participating stores are PUMA Aeon Mall Tebrau City, KLCC, Sunway Pyramid, Pavilion, Queensbay Mall, Mid Valley, SkyAvenue, Paradigm Johor Bharu, Imago KK, Suria Mall, Langkawi Fair and al-ikhsan, CROSSOVER, JD Sports, LEA Group, Studio, Original Classic, Retail Empire, RSH Malaysia, Sports Direct.

 

Hyolyn for PUMA #CaliTravelog

As a sports lifestyle brand that always recognises the strength, grace, and confidence of women, Hyolyn is the perfect representation of these qualities in the PUMA #CaliTravelog campaign.

Formerly from popular K-Pop group SISTAR, Hyolyn decided to pursue music solo, and has since amassed international success with hits such as SEE SEA, BAE and Dally.

Besides her musical prowess, Hyolyn is also a source of inspiration to youth around the world as an unconventional K-pop star.

A fighter since birth, Hyolyn was born prematurely and in her younger years suffered from biliary astresia – a rare life-threatening disease of the liver and bile ducts that occurs in infants.

Over the years, Hyolyn underwent two rounds of surgery to combat her illness, leaving her with visible scars on her abdomen.

Refusing to give into her insecurities, she turned her scars into strength, getting a tattoo of a cross to cover up the marks.

Not to be a reminder of her illness, the tattoo is instead a reminder of confidence, willpower and fighting spirit.

Today, Hyolyn’s remarkable display of boldness, determination and fearlessness makes her the perfect ambassador of the PUMA #CaliTravelog campaign.

The K-pop star will be making an appearance in Southeast Asia at a “Secret Party with Hyolyn” in April 2019, where fans will be able to meet, greet and party with the star.

Details of this closed-door event will be announced in the following weeks.

 

For more updates on the PUMA #CaliTravelog campaign, follow Instagram @PUMA.Cali.

| Live TV

| ARTIKEL Xtra

Hiburan Fri, 2 Aug 2019
Hiburan Tue, 22 Oct 2019

NICO G Pertaruhkan KGB, Tampil Dengan Imej Lebih Ghetto!

Siapa sangka sudah tiga dekad kumpulan NICO bertapak di dalam industri muzik Malaysia.  Walaupun industri hiburan kini jauh berbeza, NICO tampil dengan penjenamaan baharu dengan memperkenalkan diri mereka sebagai NICO G dan mempersembahkan album berjudul […]

LIFESTYLE Mon, 12 Feb 2018

Cara Guna Buaian Dengan Betul Untuk Perkembangan Bayi

Sejak zaman dahulu lagi, buaian bayi menggunakan kain fabrik kapas, batik yang selesa diletakkan pada spring digantungkan di alang siling atau susur tangga. Buaian zaman moden telah datang dengan rangka yang boleh dilipat dan mudah […]

Hiburan Thu, 5 Sep 2019

Kim Woo Bin -Shin Min Ah Kahwin?

Tak sabar nak tengok majlis resepsi diorang!

LIFESTYLE Sun, 2 Sep 2018

时速130公里!加拿大世界最高、最快云霄飞车有90度垂降

加拿大著名的游乐园Wonderland将在2019年初推出世界最长、最快、最高的云霄飞车,这个名为Yukon Striker;目前官方公布,速度将会到达时速130公里!

Hiburan Thu, 5 Sep 2019

Caprice Tawar RM30K?

Sama-sama kita mendoakan semoga Caprice sentiasa dalam lindunganNya.

Hiburan Wed, 26 Dec 2018

Kahwin Dengan Afieq Shazwan? Nanti Dulu Lah…

Wani memberitahu Afieq ada merancang untuk datang ke Jakarta bagi menyaksikan persembahannya di pentas DAA 4, sebelum ini.

Hiburan Mon, 23 Jul 2018

Pilih Lelaki 11 Tahun Muda, Ini Jawapan Ibu Priyanka Chopra

Menurut media tempatan India, ketika diajukan soalan kepada Madhu, beliau memberi jawapan ringkas namun mendalam.

Hiburan Sat, 22 Sep 2018

Tinggalkan Kanada, Bieber Mohon Jadi Rakyat AS?

Selepas sebelas tahun menetap di Amerika Syarikat, penyanyi Justin Bieber nekad untuk memohon kerakyatan di negara itu. Bukan apa, Bieber juga dilaporkan sudah berkahwin dengan model terkenal Amerika Hailey Baldwin. Malah Bieber juga dilaporkan sudah […]

Featured Tue, 15 Mar 2022

“Lebih Baik Jemput Staff Tu” – Netizen Berang Kak Long 7E Dijemput Ke Program TV Islamik

Apapun, rancangan program televisyen ini sudah ditangguhkan..

| Live TV