Fab Foodies! By: tex_admin April 14, 2018 @ 2:30am

Being a Mother is Super Tough! So, Lady’s Choice Made Things Easier For Mums

Many will think that being a mother is the toughest job in the world because she needs to balance between house chores, taking care of the kids and work. 

Being a mother is definitely a difficult task already, let alone measuring up to the ideas of being a ‘perfect mum’.

The increasingly high standard of motherhood has become ingrained in our culture today as most of the parents will strive to provide the best for their kids. 

In order to break the stereotype of being the perfect mum, Malaysia’s leading mayonnaise brand, Lady’s Choice announced the launch of the Ibu Sejati programme which is a nationwide awareness campaign.

Ibu Sejati is more than just a statement – it also puts out a powerful message of “tiada ibu yang sempurna, hanya ibu yang sejati” which means that no mother is perfect but all mothers are sincere.

The campaign highlights three real-life Malaysian mothers telling their own inspiring stories on how they cope with their day-to-day struggles.

All these emotionally-engaging stories will be delivered through a series of videos. The amazing mothers are; working mum Wan Musfirah Aimi, single mum Natalie Hussin and full-time housewife Normayani Isa.

Marketing Director of Foods & Refreshments, Uniliver (M) Holdings Sdn Bhd, Shiv Sahgal said:

“The role of a mother has evolved with greater responsibilities in today’s fast paced enviroment – from finding the balance between careers, being a dutiful wife and raising her kids, while having time for herself.

“The multitude resources on the internet, while inspiring could, also mount to peer pressure amongst parents, often striking the fear in them that they are not doing enough for their children.”

The campaign also introduces the new packaging of Lady’s Choice mayonnaise which will be sporting an unconventional look in a sleek and convenient jar that maintains it’s goodness as an easy, versatile and efficient solution that can ease all mothers’ job on preparing tasty and nutritious sandwiches. 

Lady’s Choice has also established a unique content collaboration with Media Prima Television Networks in order to expand its reach and engage with millions of mothers through its leading television platforms. 

Johan Ishak, Chief Executive Officer of Media Prima Televison Networks said:

“Of all collaborations we’ve had with Unilever brands over the years, this produces one of the most gratifying outcomes from a creative standpoint.

“‘Ibu Sejati’ campaign carries such a meaningful message and it deserves to be heard across millions of households nationwide.

“We are fully on board with Lady’s Choice and stand behind their inspiring move to help mothers to cope with their struggles especially in the morning.”

Lady’s Choice will be going on a nationwide activation to connect with Malaysian mums and provide ongoing nutrition education from the month of April to September 2018.

Image via Facebook

To celebrate Mother’s Day 2018, Lady’s Choice will be rewarding mothers with exclusive spa vouchers in the month of May. The new packaging of Lady’s Choice mayonnaise is now available at all major supermarkets, hypermarkets and mini markets nationwide!

For more information, you can check out their Facebook

Written by: Chan Suet Yee

| Live TV

| ARTIKEL Xtra

Hiburan Wed, 15 Aug 2018

Betul Ke Peserta I Can See Your Voice Ini Mirip Suara Bruno Mars?

Video ini mengejutkan semua penonton apabila dalam tempoh 5 hari dimuat naik melalui laman rasmi Youtube ntv7, video ini telahpun mendapat jumlah tontonan sebanyak 655, 719 dan nombor satu trending di Malaysia. Wow!

LIFESTYLE Sat, 24 Feb 2018

Lelaki Kongsi Cara Pujuk Emosi Isteri

“Dia Taknak Bebankan Suami Tapi Jauh Disudut Hati Dia Sangat Memerlukannya”, Lelaki Kongsi Cara Pujuk Emosi Isteri

Hiburan Thu, 30 Aug 2018

Lepas Buka Pasaraya, Rosyam Nor Keluar Produk Jus Belanda

Adraa bukan produk antikanser. Saya mengeluarkan produk berasaskan durian belanda yang mempunyai antioksida yang tinggi bukan anti kanser. Jangan salah anggap pula ya!

LIFESTYLE Wed, 5 Dec 2018

2019年十二生肖流年运程:虎

虎(1950 / 1962 / 1974 / 1986 / 1998) 肖虎朋友今年的流年运程可说是吉凶参半,因为肖虎朋友今年与太岁刑合,也就是说今年为肖虎的太岁六合年,合则人缘好,特别是对从事经常与陌生人接触行业的肖虎朋友最为有利。不过今年同时也是与太岁相破,带有轻微犯太岁的意思,直接影响人际关系。 【事业运】 工作方面将会面对不少困阻,而且还要应付不少人事纷争,稍一不慎便功败垂成。虽然今年命宫中有贵人星的照耀,特别容易得到女性贵人的帮助,但是在人际关系方面还是要多加注意,处事待人必须以和为贵,千万不要因为锋芒太露,而招人妒嫉。此外,今年也必须提高警惕,慎防身旁怀有不轨野心的人,以免被其吞噬而落得一无所有! 【财运】 财运方面今年财运亨通,不但正财收入丰厚,而且横财也颇畅旺,投资及赌博均会有利可图,但切勿过贪,以免因贪变贫。 【感情运】 感情方面今年容易和情侣闹意见,争吵和冷战的问题陆续发生。 【健康运】 健康方面今年并不理想,特别容易有小毛病的出现,必须小心保养。此外,今年可能还会有血光之灾,出门在外必须注意安全第一! ✿✿✿✿✿✿✿✿✿✿ 【幸运号码】 2348 、 1343 【开运颜色】 米白色、绿色、金色 【开运贴士】 今年要小心照顾个人重要物品,同时也不妨多参与女性聚集的活动认识贵人!   ■ 资料提供:风水达人何宜娟《猪年报喜2019己亥年开运大全》 ■ 您也可透过八度空间于2019年2月5日(年初一)中午12时观看电视版《丰衣足食己亥年》

Events Fri, 18 Oct 2019

Masya Masyitah And Jeryl Lee Will Host The Biggest New Year Countdown Concert At Arena Of Stars

Two rising stars, in one magical night that will definitely take your breath away.

LIFESTYLE Thu, 18 Oct 2018
Events Wed, 7 Nov 2018

Wohooo! Spice Girls Umum Konsert Jelajah Tahun Depan

Kali terakhir mereka membuat kemunculan bersama adalah pada tahun 2012 di acara penutup sukan Olimpik di London.

Hiburan Fri, 2 Mar 2018

Sambut Hari Lahir, Kenapa Zain Tak Ikut Isteri Ke London?

Sambutan hari lahir Che Ta akan dibuat di sana. Tentu meriah kan? Bakal menyambut ulang tahun kelahiran ke 45, keberangkatan mereka kali ini agak berbeza.

LIFESTYLE Tue, 10 Sep 2019

Kes Bunuh Diri Berlaku Sekali Setiap 40 Saat

WHO berkongsi data tekanan hidup antara puncanya

| Live TV