THERE is always something unique about Apple when it comes to its phone and watch launch, which happens only once a year.
The trend setter in the mobile communications industry is known for its secrecy in terms of what it is going to launch, which kept the whole industry guessing and speculating about its new products for weeks prior to the launch.
Even the names of the iPhones become a guessing game? Will it be an iPhone 9 series or the 11 series since last years’ were the 8 and X.
It turned out that the Cupertino-based tech company has decided that the new iPhones do not necessarily have to follow the next number after the previous ones, hence the iPhone XS, iPhone XS Max and iPhone XR on its silver plate.
So no iPhone 9 and 9 Plus folks, but three full-screen iPhone X beauties.
Apple has also dropped the use of the suffix “Plus”, normally used to described its most premium device of the day. For the first time, the word “Max” is brought to the table. Be prepared for others to follow this naming convention soon.
While more powerful devices are expected, Apple nows how to give that “Whoa…” factor.
The semi-sphere psychedelic-coloured Live wall paper on the iPhone XS and iPhone XS Max is something to die for. It gives the impression as if the screen of the phones is made of curved screen.
This may also set the trend for wallpaper style of many phones in the next one year.
No doubt that the iPhone XS, XS Max and XR are Apple’s most powerful and advanced iPhones to date as Apple unveils the state of the art industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine to power the iPhone XS, XS Max and XR.
The A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.
With all this power, iPhone XS offers 30 minutes longer than iPhone X, and iPhone XS Max offers an hour and a half longer than iPhone X, between charges.
The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max, which is the biggest iPhone to date, also feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features.
The A12 Bionic chip with next-generation Neural Engine also offers faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM.