Trending By: Asrul Haliff July 3, 2019 @ 3:03pm

Baskin Robbins’ heated ice cream ad campaign

Baskin Robbins latest ad campaign featuring an 11-years-old Korean-American actress and model, Ella Gross receives mixed reactions from the public. The 30-second ad campaign aimed at the audience for a new ice cream flavour “Pink Star” got criticized for objectifying and sexualizing the starlet.

Within a day, the ad campaign got heated debate from audience; some saying the commercial made them uncomfortable. Some concerned commenters pointed out Gross was put up with make up and sleeveless dress evidently making the minor model appear much older than she was, and the actions and expressions inserted gave off sexual implications.

Decorating a child like an adult woman makes real girls exposed to crime. This is obviously disgusting and you must take steps to delete this video.

⁠— 나는, 셰큐레 (@9ImSKR) June 28, 2019

However, there are commenters countered the critics by saying that people are being too oversensitive. Some added that the commercial was nothing but mere fun and joy, nothing to be disgusted about. A commenter on a reposting of the ad on YouTube said, “Idk (I don’t know) why people are criticizing BR for this cf…its definitely adorable.”

Since then, the ad campaign was taken down and Baskin Robbins apologized through a thorough explanation of the situation.

“The make-up she was wearing was at the general level applied to other child models, and the dress she was wearing was also from a children’s clothing brand she is currently working for as a model,” 

| Live TV


Trending Thu, 13 Sep 2018

Lagi Kes Bayi Ditemui, Kali Ini Di Atas Jejantas Kampung Pandan!

Mereka menemui beg berwarna hitam di laluan pejalan kaki di jejantas itu dan pemeriksaan membawa kepada penemuan bayi yang dibalut dengan kain batik.

Trending Wed, 17 Jun 2020

Orang Ramai Kini Boleh Menghadiri Temuduga Kerja Secara Bersemuka Bermula Hari Ini

Berita baik buat mereka yang ingin menghadiri temuduga kerja..

Trending Mon, 5 Nov 2018

Pasangan Kekasih Maut Tergelincir Dari Ketinggian 245 Meter Ketika Berswafoto!

Bagaikan kisah Romeo dan Juliet, menemui ajal bersama…sedihnya!

Featured Thu, 20 Dec 2018

H’Hen Nie Gagal Raih Gelaran Miss Universe 2018 Gara-Gara Kesilapan Jurubahasa?

Jawapan yang diberikan oleh jurubahasa didakwa tidak menggambarkan intipati sebenar mesej yang cuba disampaikan H’Hen Nie.

Trending Tue, 21 May 2019
Trending Mon, 8 Oct 2018

When to Use Hot Pack and Cold Pack on Injuries

There are some extra tips too!

Trending Wed, 26 Aug 2020

Meriahkan Hujung Minggu Anda Dengan Jom Heboh Di Rumah Pada 29 & 30 Ini!

Jangan lupa bersama meriahkan Jom Heboh Di Rumah okay!

Trending Mon, 15 Oct 2018
Trending Thu, 21 Jun 2018



| Live TV