Fab Foodies! By: tex_admin April 2, 2019 @ 3:30pm

G.H. Mumm Launches Brand New Sexy Look for Cordon Rouge Bottles

Maison Mumm is reshaping its heritage with a bold redesign of its best-selling champagne, the G.H. Mumm Cordon Rouge.

A fitting tribute to the distinctive qualities of the Maison’s champagnes, several defining features of the Maison’s legacy have been brought up to date in the avant-garde redesign.

To truly live up to their title as the #1 Grande Maison champagne in France, the Maison will reinvent the art of champagne celebrations in its spectacular, next-level style.

After all, G.H. Mumm was the official champagne for Formula One for 15 years, immortalised on the winner’s podium, and now has Usain Bolt helming the brand as its Chief Entertainment Officer.

The brainchild of the iconic Parisian design studio Yorgo & Co, the Cordon Rouge redesign is a disruptive and modern take on Mumm’s heritage.

The Maison’s founding date of 1827 appears in a modern new font, while the sash is echoed on the neck (collerette) in a nod to vintage archive bottles.

Breaking with convention, the front label was also given a disruptive redesign: transparent and emblazoned with Mumm’s iconic red sash — a historic symbol of excellence that so perfectly encapsulated the spirit of Mumm.

Sebastien Mouquet, Managing Director of Pernod Ricard Malaysia, said,

“The stunning new Cordon Rouge bottle offers a visual reflection of the unique characteristics of Mumm’s champagnes: a blend of energy and intensity, with an enticing hint of freshness.

“What better way to memorialise this touchstone than to host a series of dazzling parties that challenge preconceived notions of how champagnes should be served and enjoyed.”

Mumm’s takeover of W Kuala Lumpur’s WET and SPLASH Sessions will feature international DJ sets and party packages featuring the Maison’s emblematic champagnes served by the Mumm Serving Squad.

Get ready to turn heads; as the Mumm Serving Squad will champion Mumm’s take on the champagne serving ritual with playful pageantry.

Think ice-cold champagnes served in a spectacular procession with a dazzling display of sparkles and flare, peppered with a few more surprises that have to be seen in real life to believe.

The redesigned G.H. Mumm Cordon Rouge is available in off-trade outlets effective immediately, for gifting and home celebrations.

For more information on Mumm’s series of parties please visit W Kuala Lumpur’s Facebook page.

| Live TV

| ARTIKEL Xtra

Hiburan Tue, 22 Oct 2019

Ibarat Keluarga…Repvblik Kongsi Tips Kekal Bertahan

12 tahun kekal bersama, apa rahsianya?

Hiburan Sun, 4 Aug 2019

Syahrini Bakal Jadi Ibu?

Kalau betul bagai apa dikata, Alhamdulillah…

Hiburan Mon, 25 Nov 2019

Tiara Tertekan, Harap Puteri Gunung Ledang The Musical (PGL 2020) Dapat Sambutan

Pernah menonton pementasan PGL yang dahulu…set dan lakonan sangat mantap!

Hiburan Mon, 20 May 2019

Instagram Catat Enam Juta Pengikut, Tahniah Zizan!

Selepas Datuk Seri Siti Nurhaliza dan Neelofa, kini giliran Zizan pula!

Fab Foodies! Mon, 23 Dec 2019

Two Apples A Day Can Control Cholesterol?

Those who has concerns on lowering their cholesterol level, you might want to read this.

Hiburan Fri, 14 Jun 2019

Hidup Mewah Hasil Duit Haram, Erma Fatima Sindir Siapa?

Untuk apa kesenangan dari kesengsaraan sahabat sendiri kan?

Fab Foodies! Tue, 7 Nov 2017

THIS MALAYSIAN CELEBRITY OWNS AN ORGANIC FARM AND OPENED A RESTAURANT WITH THE PRODUCE

Apart from being an actress, a singer and the founder of a luxury fashion house, she is now venturing into the food and beverage business, by opening her very own restaurant!

Hiburan Wed, 18 Mar 2020

Lepas Dua Tahun Jadi Duda ‘Hot’, Rashidi Ishak Cari Jodoh Di Tinder?

SELEPAS berpisah dengan aktor Vanidah Imran pada Ogos 2018 yang lalu, ramai peminat Rashidi Ishak mula mempersoalkan bilakah pelakon kacak ini akan manamatkan zaman dudanya. Menurut pelakon yang terkenal dengan watak Abu menerusi drama Kampung […]

Featured Thu, 15 Jul 2021

Lockdown Tidak Gagal Sepenuhnya, Varian Baru Delta Paling Bahaya Ragut Beribu Nyawa

Kes baru COVID-19 di Malaysia hari ini mencatatkan sebanyak 13, 215 kes sekaligus menjadi antara kes tertinggi pernah dicatatkan di negara ini. Menurut Ketua Pengarah Kesihatan, Tan Sri Datuk Seri Dr Noor Hisham Abdullah, antara […]

Hiburan Mon, 23 Jul 2018

#tontonRaisha2 : Mawar Rashid Tak Berhenti Berlakon Selagi…

Dalam pada itu, Mawar juga bersedia untuk membawakan watak jahat dengan syarat tiada adegan sentuhan.

| Live TV