K-Pop super group BTS made it big last year in the US and has now found even more success there and, by extension, worldwide. You know you’ve made it when you have your own dolls or figurines.
According to Soompi today, the seven-member music juggernaut is now in collaboration with Mattel for a special project.
The team-up was announced recently during the Hong Kong Toys & Games Fair where the popular American toy manufacturing company would be releasing a series of fashion dolls made in the image of BTS.
Mattel, famous for a huge range of evergreen toy lines such as Barbie, Hot Wheels and Masters Of The Universe, also shared the good news on its official Twitter account.
An entry read:
“Mattel, @bts_bighit & @BigHitEnt are bringing #BTSDollsOfficial to millions around the world! Follow us for #BTSxMattel updates. #BTS.”
A statement by Mattel also read:
“We have signed a multi-category license contract with BTS’ agency, Big Hit Entertainment, and we plan to create a variety of items such as dolls, collectible figurines, toys, games and role-playing items. The collaboration collection is set to be released this summer and it will be the first collection to include dolls created around the likeness of BTS’ members. The outfits of the dolls will be based on those that BTS wore in their Idol music video.”
Sejal Shah Miller, vice president and global brand general manager of Mattel, said: “BTS is a cultural phenomenon who transcends age, culture, and language and, through this partnership, we hope to create a new way for people around to world to connect with BTS.”
“The cornerstone of our strategy is to partner with established franchises that have global appeal, and we believe that Mattel’s creative expertise will create a product that properly celebrates BTS.”
Collectors’ as well as BTS fans, dubbed Army, will surely be keeping their eyes peeled on Mattel’s social media accounts to get the latest details on the partnership as more information is released in the near future.
Source: NST
