Kicking-off the new year with a WOW, Malaysia’s innovative home shopping network CJ WOW SHOP is set to extend its daily Mandarin on-air programme to the popular urban television channel ntv7 starting 31 December onwards.
This provides Chinese fans with greater opportunity and access to innovative lifestyle and home products presented over fresh and entertaining on-air demonstrations.
The extended shows on ntv7 adds to its existing array of Mandarin content across channels including free-to-air television channel 8TV, online and mobile commerce platforms.
Mr. Kim Yang Hyun, CEO of MP CJ ENM Sdn Bhd, said,
“Our Mandarin shows have been contributing significantly to CJ WOW SHOP’s overall business, as evident from the growing number of transactions and customers from the Chinese audience.
“Having ntv7 as our partner to host these segments is in line with our expansion strategy.
“With more programme slots for our audience to enjoy, we will be able to meet the growing consumer demand for inventive offerings that enrich their lives while sharing more remarkable wow moments with them.”
Encik Johan Ishak, CEO of Media Prima TV Networks further expressed that Chinese audience targeted CJ WOW SHOP programs will fit in nicely with the other prime time programs such as Korean dramas, Mandarin News, Chinese dramas and English movies.
Since its very first Mandarin content went on-air on 8 January 2017, the platform has recorded a steady increase of customers from among the Chinese community with over 45% year-on-year growth.
Its wild success was partly driven by the line-up of lively and animated show hosts – making each product demonstration entertaining to watch without compromising on the effectiveness of the product showcase.
The extended content on ntv7 also features newly-recruited CJ WOW SHOP Mandarin show hosts, which will be introduced during our special live show on Monday, 31st December 2018 at 8.30pm on ntv7.
They will be working alongside the existing line-up that fans have come to know and adore, including Baki Zainal, Pauline Tan, Gary Yap, Desmond Tey, Kah Chee, Shin Kong and many more.
Combining the show hosts capabilities and Korean production standards, CJ WOW SHOP makes a great avenue for brands to effectively tell their product stories, while expanding their market reach to grow revenue.
Mr. Kim Yang Hyun added,
“Our home shopping network is a prime avenue for brands to tap deeper into the Chinese audience market and effectively increase their product uptake.
“Over the years, we have helped many home-grown brands, such as MUGEN, Riino, SimplySiti, Gmax and Gintell among others, unlock potential opportunities of this platform.
“Now, with the extended slots on ntv7, we’re ready to host more brands on CJ WOW SHOP to delight and surprise our customers.”
To mark the launch of the extended CJ WOW SHOP programmes on ntv7, a special live show awaits audience on 31 December 2018 at 8.30pm. Featuring an engaging game show format, viewers will be treated to an hour of fun-filled entertaining segment with their beloved show hosts, adding a spark of WOW to their New Year’s Eve celebrations.
This excitement is extended with a seven 1-hour live segments running throughout 31 December 2018 and 1 January 2019 from 10.00am on both days.
For any purchases during these live shows, shoppers will be able to enjoy special promotions including limited edition WOW Chopsticks Set as well as an additional reward of 5% Discount and 5% WOW Points for transactions via CJ WOW SHOP’s e-commerce platform.
Customers will be able to purchase the products seen on television by calling the toll-free hotline at 1-800-18-0808. They can also make purchases online by logging on to http://www.cjwowshop.com.my or by downloading the CJ WOW SHOP mobile app via Android or iOS.
