Ten of Asia’s biggest social media superstars from ten countries will come together in Sunway City Kuala Lumpur to pit their wits and grit in The Amazing Sunway City Challenge.
Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, Thailand’s SorDor Style, China’s Gong Yi, South Korea’s Hong Young Gee and Egypt’s Hadia Ghaleb have been named as participants for the action-packed reality show.
The influencers, who have a following of 25 million collectively, will battle across Sunway City’s key locations to win bragging rights as the champion of The Amazing Sunway City Challenge, RM25,000 worth of Sunway Pals Points and the new Samsung Galaxy Note9.
Malaysia’s multi-talented Jenn Chia, known for her exceptional ability to produce stitch-inducing laughter amongst her audience, will be hosting the reality show.
Sunway Shopping Malls and Theme Parks chief executive officer, HC Chan said,
“Viewers will be able to explore Sunway City Kuala Lumpur’s attractions through videos and social media postings and be wildly entertained by the battling influencers.
“Viewers also get to participate in contests that will be launched throughout the four webisodes.
“As more of our lives get connected online, social media’s inherent ability to transcend boundaries allows us to bring the world a little closer.”
WebTVAsia founder and group CEO, Fred Chong said,
“This is one of the most interesting reality shows that WebTVAsia has ever created as it brings some of our most popular influencers from all over Asia together in one of the most exciting destinations in Malaysia.”
As a hint to what viewers can expect, he explained that the influencers will undertake challenging activities involving the gushing waters of Vuvuzela, the world’s largest water ride in Sunway Lagoon, and battling it out in Sunway Pyramid’s ice skating rink, among other excitements.
The Amazing Sunway City Challenge is also sponsored by Samsung Electronics Malaysia and Grab Malaysia. The four webisodes will air February 2019.
The show will be aired on SAYS.com, the official web broadcaster, IDN Times, ET Today, Line.tv, LUVE, Sunway City and WebTVAsia’s official social media platforms.
Coupled with the strong following from the celebrity influencers, this show will be able to reach out to more than 54 million viewers around the world.
Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics, said,
“It is our great pleasure to be part of this partnership with WebTVAsia in The Amazing Sunway City Challenge that brings laughter and excitement to the audiences across the region.
“We are looking forward to watch how the participants unleash their creativity to win the challenge.”