In celebration of Merdeka and Malaysia Day, McDonald’s Malaysia celebrated 37 years of being Malaysian by embracing its local nickname, Mekdi. The signage for Mekdi–which is the localised nickname for ‘McD’, short for McDonald’s – is now prominently displayed at McDonald’s Bukit Bintang restaurant, the very first McDonald’s to open its doors in Malaysia back in 1982.
“Over the past 37 years, Malaysians have helped make McDonald’s Malaysia the recognised brand that it is today. As a gesture of appreciation for their continuous support, we decided to embrace the Mekdi name Malaysians have affectionately given us, which is now synoymous with our brand,” said Vice President and Chief Marketing Officer of McDonald’s Malaysia, Melati Abdul Hai.
In celebration of all things Malaysian this month, McDonald’s Malaysia has also introduced Nasi Lemak McD, its own version of a dish beloved by so many Malaysians. The meal comes complete with fragrant coconut rice, crispy anchovies, fresh cucumber, and fried egg, topped with spicy sambal. Customers can also maximise their meal experience by adding on Ayam GorengMcD and a cup of Iced Lemon Tea.
Recognising the popularity of Nasi Lemak amongst Malaysians, McDonald’s Malaysia has also initiated a nationwide petition on Change.org to rally for Nasi Lemakto be officially recognised as the national dish of Malaysia, with a target of gathering 1 million signatures by Malaysia Day (16 September). To be part of this movement, head over to http://chng.it/LDfjGDJsQs.
McDonald’s Malaysia – Malaysian at Heart
Since opening its first store in Bukit Bintang in 1982, McDonald’s Malaysia has localised almost its entire business – from its menu, suppliers, franchisees, community, and charity initiatives.
Melati added, “While McDonald’s is one of the most renowned global brands, McDonald’s Malaysia prides itself in being a Malaysian company at heart. Our business focuses on Malaysians and understanding their needs, whether through our menu items, charity efforts, or nurturing our talent.”
Nasi LemakMcD is now available in all McDonald’s Malaysia restaurants nationwide and will be a permanent item on McDonald’s menu, available 24 hours a day. The Nasi LemakMcDset is only RM5.99 during breakfast hours and is served with an Iced Milo. During regular hours, the set is priced at RM12.99 with 1 piece of Ayam GorengMcDand an Iced Lemon Tea, while it is RM15.99 for 2 pieces of Ayam Goreng McDand an Iced Lemon Tea.
For more information on McDonald’s exciting menu offerings this Merdeka month, visit www.mcdonalds.com.my.
Alamak, sabar la ya Ruhainies
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