TECH By: tex_admin April 2, 2019 @ 12:30pm

SilverPush Launches in Hong Kong, Expands APAC Operations

SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia to raise its service offerings in one of the company’s fastest growing markets.

Founded in 2012 by Hitesh Chawla and headquartered in Singapore, SilverPush is a leading digital advertisement platform which helps brands to maximise their audience engagement via real-time TV tracking and TV-to-digital sync solutions.

SilverPush’s patented video fingerprinting and content recognition technology helps brands engage with multi screening audiences.

According to Kartik Mehta, Chief Revenue Officer, SilverPush,

“With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Asian market has become our biggest priority.

“The aim of SiverPush’s further expansion into Hong Kong is to help more brands operating there to reach their multiscreen customers more effectively via their real-time platform.”

“Conventionally, TV has been the dominant medium for advertisers in Asia.

“However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to raise their audience engagement across multiple platforms.

“SilverPush addresses these trends by allowing brands operating in Hong Kong and within Southeast Asia to reach out to customers across platforms in real time.”

Across Asia, Silverpush currently works with global brands such as Unilever, Nestle, Coca-Cola, Samsung, Johnson & Johnson, and many others.

The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising.

Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements.

This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.

SilverPush currently serves clients in eight Asian markets including India, Indonesia, Thailand, Malaysia, the Philippines, Vietnam and now, Hong Kong.

In addition, SilverPush is also present in South Africa, Tanzania, Egypt and the United Arab Emirates.

The company recently raised US$ 5 million in Series B funding led by FreakOut Holdings, Inc., a global marketing technology company and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

For more information, check out SilverPush’s website.

| Live TV

| ARTIKEL Xtra

TECH Fri, 11 Jan 2019

Galaxy S10 Mempunyai Tiga Kamera dan Bezel Super Tipis

Selepas Galaxy S10 +, kini giliran Galaxy S10 mendedahkan. Adakah Forbes menunjukkan bahagian selongsong dari telefon pintar ini. Mempunyai tiga kamera dan bezel di sekitar skrin yang sangat nipis.

Hiburan Wed, 30 Jan 2019

Lepas Pikat Remy, Azar Azmi Dekati Redza Rosli Pula?

Ikuti ragam cinta Nizam dan Alisya dilakonkan oleh Redza Rosli, Azar Azmi, Neera Azizi, Nazrief Nazri, Didie Alias, Amirul Faqeem, Adibah Noor dan Ain Sufia. setiap hari Isnin hingga Khamis, jam 6.30 petang.

Hiburan Wed, 18 Sep 2019

Tahniah Hafiz Suip, Bakal Timang Anak Kedua!

Congrats to Hafiz dan Effy!

Hiburan Tue, 17 Apr 2018

Pengulas Fesyen Ini Dikutuk Netizen, Kritik Tetamu Berat Lebih 60kg Hadir Fashion Show

Siapa yang tidak kenal dengan Zaihani Mohd Zain, pengkritik dan pengulas fesyen tempatan ini akhirnya menyuarakan ketidakpuasan hati beliau terhadap tetamu yang berbadan besar yang hadir ke acara pertunjukkan fesyen

TECH Sat, 1 Dec 2018

Mahukan Fungsi Ubahsuai Bokeh Seperti iPhone XS Max

Jika anda mempunyai Iphone 7,8 dan X, anda boleh mencuba cara ini.

Hiburan Sun, 23 Jun 2019
Hiburan Fri, 27 Jul 2018

Ferrari Aliff Syukri Dijilat Api?

Dalam masa sama, jutawan kosmetik terkenal Datuk Seri Aliff Syukri telah memuat naik status yang menggambarkan kereta berkenaan adalah miliknya.

Events Wed, 2 May 2018

Teringin Cari Jodoh Di Facebook? Baca Ini!

Ciri baharu ini akan membantu orang ramai menjalin hubungan sebenar, bagi tempoh yang panjang dan bukannya untuk suka-suka

Events Sun, 27 May 2018

Ini Bukan Kes Syok Sendiri! Tudung Superman Dikecam Netizen

Tambahnya lagi, koleksi tudung tersebut akan dipasarkan di semua butik DC Comics di Malaysia, Singapura dan beberapa negara Timur Tengah

Hiburan Mon, 25 Mar 2019

Issey Belum Bersedia Cari Jodoh?

Semoga Issey berjumpa jodoh yang sesuai lepasni okay. No stress Sey!

| Live TV