Sertai misi di dan berpeluang memenangi 5 juta koin Shopee, barangan Xiaomi dan beras ERA! Penyertaan dilanjutkan sehingga hari Jumaat 7 Mei 2021. Sertai sekarang!
Events By: tex_admin August 20, 2018 @ 6:11pm

Media Prima Wins Multiple Awards

Malaysia’s largest integrated media group, Media Prima Television Network (MPTN), a division of the Media Prima Berhad group, has won the highest accolades at the Spark Awards for Media Excellence 2018 (Spark Awards), walking away with the coveted Media Company of the Year and Media Brand of the Year.

The wins followed a successful night for the group as it racked up 17 accolades for its customers, partner agencies and its own in-house campaigns in categories that included Best Campaign by a Media Owner, Best Content Team, Best Collaboration Team, Best Content Amplification, Best TV and Online Video, Best Programme Promotion and Best Launch and Relaunch. 

Johan Ishak, Chief Executive Officer (CEO), Media Prima Television Networks (MPTN), added,

“I am pleased to see MPTN winning big tonight, taking home some of the most coveted titles at the Spark Awards.

“These recognition prove that TV is still unrivalled in reach, quality content production, ad effectiveness, and most importantly its ability to adapt to all audiences.

“At MPTN we have been quick to capitalise on these strengths to make our TV channels the driver of innovative content in what is now a platform agnostic ecosystem.

“Through our dynamic award-winning campaigns, we were able to demonstrate how TV can be broadcast, digital, mobile and even social, creating a unique mix of delivery platforms for the digital age.”

With its three-decade leading position in the mass Malay and Chinese audience, the network possesses a solid understanding of its audiences’ behaviours and preferences. As a result, it was able to channel its resources effectively to deliver compelling, creative and impactful campaigns that also drove solid business results for brands and partners.

According to Nini Yusof, Director, Sales & Strategy, MPTN,

“The victories tonight is testament to the passion, creativity and tenacity demonstrated by our solid commercial and content team.

“They have gone over and beyond conventional boundaries to deliver creative, insight-driven and result-oriented campaigns, with a touch of emotion to draw millions of viewers.

“In this new era of media consumption, content is king. It must be able to connect with and engage audiences anytime, anywhere and on any platforms.

“At MPTN, we have developed the winning formula to optimise these contents and we hope to continue delivering solid work that leverages our in-house expertise now and the future.”

MPTN’s winning campaigns for the night include #MisiAspirasi for AirAsia, Mocha Kau Bahagia for McDonalds, GoGo Wonderful, Terima Kasih, GoGegaria, Pentas Anugerah Juara Lagu (AJL) 32 Bergerak, Coke One Brand with Dapur Bonda and Bergerak Bersama Pentas AJL for Samsung Galaxy A8.  Big Tree Outdoor on the other hand won 2 Silver Awards and 1 Bronze Award for its Digital Tower Series @ TTDI.

| Live TV


Hiburan Mon, 11 Feb 2019

Bahagia Bergelar Isteri, Raja Ilya Sarankan Peminat Kahwin Bila…

Haaa dengar tu, bagi si bujang, berkahwinlah bila…

TECH Fri, 26 Apr 2019

EduStore: Allowing Students & Educators Access to Amazing Content at Lower Prices

It’s a great access to better quality content for learning and teaching.

Hiburan Mon, 22 Jul 2019

Fans Conspiring a ‘JBJ’ Group for ‘Produce X 101’!

Because of not making it into the final line-up, fans are demanding the trainees to…

Hiburan Sat, 13 Jan 2018

“Farid Kamil Tertekan Lama Tak Jumpa Anak”

Dia mungkin mengalami tekanan perasaan dan masalah mental. Moga semuanya selamat dan dipermudahkan segala urusan

Hiburan Thu, 28 Nov 2019
Hiburan Thu, 20 Sep 2018

李俊颉新歌掀手势舞热潮「TIK TOK」APP上千人参与

Victor李俊颉的全新单曲《别说再等一下》出乎预料在网络亚洲超人气手机 APP「Tik Tok」成热门手势舞潮流,吸引上千人参与!

Hiburan Thu, 10 Jan 2019

Upin & Ipin : Keris Siamang Tunggal Di Pawagam 21 Mac 2019

Filem “Upin & Ipin: Keris Siamang Tunggal” mengetengahkan pengembaraan Upin dan Ipin bersama kawan-kawan ke sebuah kerajaan dongeng bernama “Inderaloka”

Hiburan Thu, 6 Dec 2018

Guess Who are The Most Listened-to KPOP Artists in 2018

Can you guess who’s got the No.1 Spot?

Hiburan Thu, 12 Jul 2018

Deepika Padukone is Kuala Lumpur!

If you’re lucky, try and take a get a selfie with the superstar.

Hiburan Wed, 1 Aug 2018

Samsung’s First Mini-Drama Amira Rose Scores a Successful Hit

The series garnered over 10 million views and emerged as top five most-watched drama in June.

| Live TV