Events By: tex_admin August 20, 2018 @ 6:11pm

Media Prima Wins Multiple Awards

Malaysia’s largest integrated media group, Media Prima Television Network (MPTN), a division of the Media Prima Berhad group, has won the highest accolades at the Spark Awards for Media Excellence 2018 (Spark Awards), walking away with the coveted Media Company of the Year and Media Brand of the Year.

The wins followed a successful night for the group as it racked up 17 accolades for its customers, partner agencies and its own in-house campaigns in categories that included Best Campaign by a Media Owner, Best Content Team, Best Collaboration Team, Best Content Amplification, Best TV and Online Video, Best Programme Promotion and Best Launch and Relaunch. 

Johan Ishak, Chief Executive Officer (CEO), Media Prima Television Networks (MPTN), added,

“I am pleased to see MPTN winning big tonight, taking home some of the most coveted titles at the Spark Awards.

“These recognition prove that TV is still unrivalled in reach, quality content production, ad effectiveness, and most importantly its ability to adapt to all audiences.

“At MPTN we have been quick to capitalise on these strengths to make our TV channels the driver of innovative content in what is now a platform agnostic ecosystem.

“Through our dynamic award-winning campaigns, we were able to demonstrate how TV can be broadcast, digital, mobile and even social, creating a unique mix of delivery platforms for the digital age.”

With its three-decade leading position in the mass Malay and Chinese audience, the network possesses a solid understanding of its audiences’ behaviours and preferences. As a result, it was able to channel its resources effectively to deliver compelling, creative and impactful campaigns that also drove solid business results for brands and partners.

According to Nini Yusof, Director, Sales & Strategy, MPTN,

“The victories tonight is testament to the passion, creativity and tenacity demonstrated by our solid commercial and content team.

“They have gone over and beyond conventional boundaries to deliver creative, insight-driven and result-oriented campaigns, with a touch of emotion to draw millions of viewers.

“In this new era of media consumption, content is king. It must be able to connect with and engage audiences anytime, anywhere and on any platforms.

“At MPTN, we have developed the winning formula to optimise these contents and we hope to continue delivering solid work that leverages our in-house expertise now and the future.”

MPTN’s winning campaigns for the night include #MisiAspirasi for AirAsia, Mocha Kau Bahagia for McDonalds, GoGo Wonderful, Terima Kasih, GoGegaria, Pentas Anugerah Juara Lagu (AJL) 32 Bergerak, Coke One Brand with Dapur Bonda and Bergerak Bersama Pentas AJL for Samsung Galaxy A8.  Big Tree Outdoor on the other hand won 2 Silver Awards and 1 Bronze Award for its Digital Tower Series @ TTDI.

| Live TV

| ARTIKEL Xtra

Hiburan Mon, 28 May 2018

Sindir Syed Saddiq, Sharifah Amani Tegur Dira Abu Zahar Tegas!

Bagi Amani, beliau sendiri tidak faham kenapa Dira cuba mencetuskan kekecohan di laman sosila tersebut.

Hiburan Sat, 24 Aug 2019

Safura Menangis Hiba Di Instagram

Mengapa Safura mengangis hiba di Instagram?

Hiburan Fri, 5 Apr 2019

Peminat Nak Bunuh Diri, Ini Reaksi Faizal Tahir!

Faizal memberitahu bahawa ramai peminat menghubunginya apabila beliau memuat naik satu video di Instagram story dan meletakkan nombor telefonnya 2 bulan yang lepas supaya peminat boleh menghubunginya secara peribadi.

TECH Thu, 20 Dec 2018

4 Tips Memilih Casing Telefon pintar yang Tepat

Selain berfungsi untuk melindungi, casing juga boleh mencantikkan telefon pintar kesayangan. Namun, jangan salah langkah untuk memilih aksesori ini yang kini mula kembali disukai banyak penyuka alat.

Hiburan Fri, 15 Dec 2017

Hadiahkan kawan baik RM 5.3 juta tanda terima kasih

Pemberian saguhati ini sebagai tanda terima kasih kerana membantunya membina karier di Hollywood

Hiburan Thu, 28 Feb 2019

‘I Tak Nak Tegakkan Benang Basah’- Oktovia Manrose Mohon Maaf Kepada Isteri Aliff Aziz

Oktovia berharap agar masalah antara Aliff dan Bella dapat diselesaikan dengan baik dan mendoakan hubungan pasangan itu pulih seperti sedia kala.

Events Mon, 15 Apr 2019

Kini Jason Mraz Pula Bakal Tawan Kuala Lumpur!

Tak sabarnya nak sing along dengan bestfriend!

Hiburan Thu, 17 Jan 2019

Kanye West and Kim Kardashian Expecting Fourth Child

She told people during a Christmas Eve party while drunk.

Hiburan Wed, 13 Mar 2019

Wow, Cantiknya Kekasih Rizman!

Sesuai sangat kan???

Hiburan Wed, 4 Dec 2019

| Live TV