Lazada Malaysia Partners Up with KL Fashion Week for Its 2019’s Runway

Lazada Malaysia has become the official eCommerce partner for KL Fashion Week (KLFW) and will host 10 homegrown designers on the nation’s leading eCommerce platform.

Designer collections that will be gracing KLFW at Pavilion Kuala Lumpur from 21 to 25 August 2019 will be sold exclusively on Lazada. The showcase will be live streamed on Lazada app, with viewers able to add products to cart in real time as the pieces are modeled on the runway.

“This collaboration is in line with our ‘Shoppertainment’ approach to business, by providing an entertaining and immersive experience for our customers, while presenting new, technological solutions to our sellers to drive awareness and discovery on their brands and labels”

— Leo Chow, Chief Executive Officer of Lazada Malaysia.

Utilizing a ‘see now, buy now’ concept, the 10 designers’ ready-to-wear collections will be sold exclusively on Lazada and viewers will be able to add the products onto their cart without having to leave the live stream. Designs including the renowned Syomir Izwa, Jimmy Lim, Wynka Borneo and Lana are readily available for buyers.

To gear up for its debut on Lazada, the 10 designers underwent a series of training sessions to set up and optimize their stores on the platform. Through Lazada, the seller tools can aid to drive traffic to their stores and translates these visits into sales.

The near-coming “Kita MerdeKawan” from Lazada Malaysia’s Merdeka month campaign highlights the best deals from Malaysian sellers from 7th of August 2019 onward, culminating with a mega sale on the 21st of August.